The Anheuser-Busch InBev-backed company has partnered with The Carbon Underground for an at-show soil restoration initiative
FRANKFURT, Germany (18 November, 2021) – EverGrain Ingredients, a barley fibre and protein ingredient company backed by Anheuser-Busch InBev, will introduce ingredients that aim to enable a new benchmark for limited water use, emissions, and land use while ensuring better nutrition and taste. The company will show these ingredients at the Food ingredients Europe trade show in Frankfurt, Germany.
“People are talking, and what they’re saying is that they want plant-based options that taste better, are more nutritious, and that truly have a positive impact on the planet,” EverGrain’s CEO Greg Belt said. “This was the impetus for EverGrain where, through our ingredients, we have come up with solutions that can improve the taste, sustainability, and nutrition of beverages, bakery, and multiple other applications.”
EverGrain has partnered with The Carbon Underground to support its Adopt-A-Meter initiative and will fund the restoration of 1,000 metres of land on behalf of the show’s attendees. Those walking the show can visit EverGrain’s booth to take a short survey on topics related to sustainability, and, in turn, EverGrain will restore one metre for their time.
“It’s our responsibility to set the food industry on the most sustainable path forward, and this is one of many commitments that we’re making to contribute to the change that our planet so desperately needs,” said Jacqueline Hochreiter, EverGrain’s Global Director of Strategy & Sustainability. “We are excited to expand our partnership with The Carbon Underground and other organizations fighting climate change in 2022 and beyond.”
EverGrain engaged Netherlands-based Blonk Consultants to independently validate its assertion that it can enable protein and fibre ingredients with materially lower greenhouse gas emissions, land use, and water use when compared to most other conventional ingredients. EverGrain is thrilled to share the evidence to support its bold claim with Fi Europe attendees.
EverGrain’s initiative echoes the Fi Europe trade show’s commitment to encourage the food and health industries to make changes toward a more sustainable future. The show is powered entirely by renewable energy, which is a major shift from the status quo for trade shows.
“Sustainability is not just a buzzword anymore, and its implications stretch far beyond environmental impact,” the event’s website says. “At Fi Europe, sustainability is increasingly important to our attendees and exhibitors, as well as to the market as a whole. Not only are we committed to running our event in an environmentally and socially responsible way, we also want to go further and inspire the sustainable development of the industry we serve.”
This show will be EverGrain’s first major trade show appearance since its launch in January 2021.
“Pushing the food and beverage industry to a more sustainable future is a mission that we cannot achieve alone,” Hochreiter said. “Consumers have amplified the global conversation around food waste, and it’s time our industry did its part. EverGrain’s work in the sustainability arena is just getting started, and we encourage anyone wanting to join the movement to visit our booth.”
At its booth (30K261), EverGrain will be sampling fortified cookies and bread made with its EverVita barley fibre and protein and plant-based milk made with its EverPro barley protein. For more information or to schedule a time to visit the booth, please visit EverGrain’s website or email firstname.lastname@example.org.
Introduced in 2021, EverGrain is committed to realizing the untapped potential of barley. Our partnerships ensure we have access to a stable, global supply of nutrient-dense barley, and our innovative processes allow us to capture the full potential of this existing natural resource to fulfill our commitment to the planet’s health and longevity. EverGrain transforms barley through upcycling into world-class protein and fibre ingredients to suit the needs of food and beverage brands throughout the world. To learn more, visit evergrainingredients.com.