“In our 2020 consumer survey, we found that over half of consumers consider it important or very important that their frozen foods are a healthy means of high-quality nutrition, and Birds Eye’s Green Cuisine’s range is an example of the important role that plant-based protein sources play in improving population and planetary health,” EverGrain Chief Product Owner Ties Soeters said. “The circularly sourced EverVita product range compliments Green Cuisine’s existing sustainability credentials. We’re thrilled to collaborate with a partner who recognizes that plant-based nutrition, sustainability, and great taste can and should all coexist.”
“Green Cuisine is the fastest growing frozen plant-based food brand in Europe and the range of chicken-less products are rapidly becoming the leaders in their category,” Nomad Foods Chief Marketing Officer Steve Axe said. “The addition of EverVita to our Green Cuisine Chicken-Free pie is a great example of our commitment to continual recipe improvement.”
The new recipe Green Cuisine Chicken-Free Pie is available in all large UK supermarkets.